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"
One funny thing is that even newspapers are not paid. I mean no newspaper would survive without advertising revenues. By paying one buck for a newspaper that requires at least 9 to 10 rupees to be made, people are not paying for the content. So, why speak about paying for online news? "
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Prem Panicker
Managing Editor, Yahoo India
Managing Editor, Yahoo India
" We use the internet to achieve two primary business objectives: branding campaigns and new customer acquisition campaigns. The measurable nature of the medium is one of the main reasons we are able to leverage the internet to achieve these twin business objectives. "
- Gowri Mukherjee
senior vice president and head, eBusiness, Citibank India
senior vice president and head, eBusiness, Citibank India
Recent Comments
10, September 2010
New Delhi, Parkland Hotel, A-56, Kailash colony
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There is no doubt that Digital marketing especially online marketing has grown leaps and bounds. The advertiser too are getting more and more aware of the potential of leveraging the power of Internet. But I strongly feel that it is very important to have informative and engaging content on your website because the marketing techniques can only bring visitors to your site. If your website isn't good enough those visitors would never convert in customers.