Submitted by Essay Library (not verified) on Wed, 07/14/2010 - 17:48.
Hosting a contest is one way to get talented and creative individual to to work and show what they got in the industry of print, television, radio, outdoor and the online medium. This kind of event motivates talented individuals to show their creative minds. This is s huge accomplishment by Yahoo.
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One funny thing is that even newspapers are not paid. I mean no newspaper would survive without advertising revenues. By paying one buck for a newspaper that requires at least 9 to 10 rupees to be made, people are not paying for the content. So, why speak about paying for online news? "
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Prem Panicker
Managing Editor, Yahoo India
" We use the internet to achieve two primary business objectives: branding campaigns and new customer acquisition campaigns. The measurable nature of the medium is one of the main reasons we are able to leverage the internet to achieve these twin business objectives. "
- Gowri Mukherjee
senior vice president and head, eBusiness, Citibank India
Hosting a contest is one way to get talented and creative individual to to work and show what they got in the industry of print, television, radio, outdoor and the online medium. This kind of event motivates talented individuals to show their creative minds. This is s huge accomplishment by Yahoo.