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"
One funny thing is that even newspapers are not paid. I mean no newspaper would survive without advertising revenues. By paying one buck for a newspaper that requires at least 9 to 10 rupees to be made, people are not paying for the content. So, why speak about paying for online news? "
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Prem Panicker
Managing Editor, Yahoo India
Managing Editor, Yahoo India
" We use the internet to achieve two primary business objectives: branding campaigns and new customer acquisition campaigns. The measurable nature of the medium is one of the main reasons we are able to leverage the internet to achieve these twin business objectives. "
- Gowri Mukherjee
senior vice president and head, eBusiness, Citibank India
senior vice president and head, eBusiness, Citibank India
Recent Comments
10, September 2010
New Delhi, Parkland Hotel, A-56, Kailash colony
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Come on! This post infuriates me! The power of web has made these corporate brands more aware to their consumers. Otherwise, the consumer has always been on the receiving end. See, what has these PR agencies done to the print and TV medium. Every word, every mention is for sale. Let us not try to play around with the freedom which web has given us. If a corporation feels that it has been wrongly maligned or the content has come up with malicious intentions, there are better ways to solve it rather than playing around with SEO and other techniques.
We do not need Online PR agencies, let us not try to control the web. Better will be to work on your products and consumer handling so that even if someone comes up with a malicious post, there are 10 more genuine consumers fighting for you on web!
Frankly, we do not need people like Venkat who are trying to "play" with the web and the power it has given to the people. Please shut down your shop or the game will be someday over for you . Learn from Mr Tim Nye of Geosign.