News | Marketing Channels | Mobile | Media Strategies | Consumer Strategies | Search | Events | Gaming | Interviews | Brand Side of the Story | Jobs
Subscribe To The Alootechie Newsletter
"
One funny thing is that even newspapers are not paid. I mean no newspaper would survive without advertising revenues. By paying one buck for a newspaper that requires at least 9 to 10 rupees to be made, people are not paying for the content. So, why speak about paying for online news? "
-
Prem Panicker
Managing Editor, Yahoo India
Managing Editor, Yahoo India
" We use the internet to achieve two primary business objectives: branding campaigns and new customer acquisition campaigns. The measurable nature of the medium is one of the main reasons we are able to leverage the internet to achieve these twin business objectives. "
- Gowri Mukherjee
senior vice president and head, eBusiness, Citibank India
senior vice president and head, eBusiness, Citibank India
Recent Comments
10, September 2010
New Delhi, Parkland Hotel, A-56, Kailash colony
Copyright © 2009 Alootechie About Us Contact Us Advertise Send Press Release Contribute Site Map
Hi Manoj,
You have nicely summarized the present M-VAS scenario and also how evolution of new technologies such as 3G is going to change the rule of game.
So far M-VAS has done well in entertainment and games . We have yet to witness the M-TVAS (True value added services) in E-Commerce, Education, travel.What do you say?