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"
One funny thing is that even newspapers are not paid. I mean no newspaper would survive without advertising revenues. By paying one buck for a newspaper that requires at least 9 to 10 rupees to be made, people are not paying for the content. So, why speak about paying for online news? "
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Prem Panicker
Managing Editor, Yahoo India
Managing Editor, Yahoo India
" We use the internet to achieve two primary business objectives: branding campaigns and new customer acquisition campaigns. The measurable nature of the medium is one of the main reasons we are able to leverage the internet to achieve these twin business objectives. "
- Gowri Mukherjee
senior vice president and head, eBusiness, Citibank India
senior vice president and head, eBusiness, Citibank India
Recent Comments
10, September 2010
New Delhi, Parkland Hotel, A-56, Kailash colony
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... as pointed out above TVAS ... true value added services are missing. mginger and 160by2 models i think are not sustainable over a long time. however they can evolve to something better. Mobile growth is hardly being used in service sector. I don't understand why everyone is looking wild agape towards advertising only. This is just one of the options. Cutting all the costs our purpose should be innovate new services that can rely on these platforms and their reach. And its very obvious that copying foreign models or providing mere entertainment with a short inventory and low switching costs is seriously bad.
We need more innovative services. We need services that use mobile platform the same way as internet is being used upto some extant.
... At last only those succeed who perceive it well...