Digital Law & Kenneth wins digital duties of Bharti AXA Investment Managers
29 July, 2010
Interactive agency Digital Law & Kenneth has bagged the digital duties of Bharti AXA Investment Managers, which offers investment related funds. The agency will handle digital media planning, buying and creative duties for the company. Bharti AXA intends to use digital media for branding, lead generation and customer acquisition through display, search and social media marketing.
Anil K Nair, managing partner, Digital Law & Kenneth, has said, “Digital campaigns of Bharti AXA Investment Managers will be focused on both lead generation and brand building. Our mandate will be to establish a meaningful dialogue, engage consumers with the brand and create a community of Bharti AXA Investment Managers fans online, apart from educating them.” [Source: Afaqs]
Congrats to Digital Law and Kenneth for bagging this lucrative contract. The best part is they get to handle everything right from branding to lead generation and customer acquisition. That is more like proving 360 degree solutions to the client. great going for the firm.
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