Dream11 inks content partnership with CricketNirvana, ZeeCric, OneIndia, AmarUjala

Fantasy cricket game site Dream11.com has signed content partnership with CricketNirvana.com, ZeeCric.com, OneIndia.com and AmarUjala.com. Under the deal, Dream11.com will provide cricket-based gaming content, statistics, high-score leader-boards, community features, news, match schedules and prizes to these cricket specific portals and channels.

“By spearheading a new distribution opportunity, we seek new ways to accelerate the availability of fantasy cricket content to a wider audience,” Harsh Jain, CMD, Dream11.com, has said. “We are confident that our partnership will deliver great value to the consumers of CricketNirvana.com, ZeeCric.com, OneIndia.com and AmarUjala.com. We look forward to signing on many more such associations in the near future.”

“Interest in fantasy cricket is growing on a daily basis and with IPL and other league matches in the anvil, fans are hungry for information,” Harsh Jain has added. “Currently, there are 1 million players in India playing fantasy cricket. Fantasy sports is a $4.48 billion industry in the US and Canada with over 60 million players playing actively worldwide and we expect fantasy cricket to grow exponentially in India as well as globally.”