Rediffmail allows users to add news feeds from Orkut, Facebook

Rediff.com has introduced a new feature in its email service Rediffmail that will allow users to receive news feeds from social networking sites like Orkut and Facebook without actually having to visit them. According to Rediff, the new feature will help users to keep abreast of the activities of their friends and family on various social networking platforms.

The objective of introducing feeds into Rediffmail is to help users discover content on social networking platforms which is relevant and useful in an effective and non-intrusive manner. News feeds within the mailbox will help users to find interesting content like photos, videos and music that their friends and family are sharing on the social networking platforms in their mailbox itself.

Venki Nishtala, chief technology officer, Rediff.com, has said, “With email transforming into becoming a dashboard of users activities on the internet, introduction of feeds from social networks into Rediffmail is an evolutionary step in the direction to make Rediffmail a more social email application.”