18% financial products sold online in India: Study
17 October, 2008
According to a joint study by Google and strategic market research firm Media Screen, while 18 per cent of all financial products are sold online in India, 68 per cent users go online to research for financial products that interest them.
The study also reveals that search engines (60%) and financial company websites (57%) are the online sources used most frequently for financial research. Google was found to be used by 96 per cent of people using search engines for research on financial service products.
Sridhar Seshadri, business head, financial services, Google India, has said, “The dependency of financial services on online marketing will grow dramatically over the next few years, with initiatives such as simple customer acquisitions, up-selling, cross-selling and major cost cutting initiatives from advertisers.” [Source: LiveMint ]
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I think the second and the third screen will play an important role in building brands and consumer loyalty going forward. You watch the first screen (TV) from a distance, look into the second screen (PC) from nearer distance (two feet away) and then you have your third screen (mobile) with you 24 x 7 and very close to you. How effectively you use these third and second screens is the way forward for any brand. "
Any idea why google got into a financial products study?
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