68% of consumers go online to research on products: Study
19 August, 2008
About 18 per cent of all financial products are sold online in India, reveals a joint study by Google and strategic market research firm Media Screen. The study also states that nearly 68 per cent of consumers go online to research on products that interest them.
According to the study findings, comparing costs and product details are the two most common online financial research activities in India. Between the two, comparing costs have become more important than evaluating product details (48% vs 42%).
“Using internet for such transactions is more skewed towards metros due to the greater penetration of internet. But, there is an equally optimistic demand arising from smaller towns,” Sridhar Seshadri, business head (financial services), Google India, has told Economic Times.
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I think the second and the third screen will play an important role in building brands and consumer loyalty going forward. You watch the first screen (TV) from a distance, look into the second screen (PC) from nearer distance (two feet away) and then you have your third screen (mobile) with you 24 x 7 and very close to you. How effectively you use these third and second screens is the way forward for any brand. "
any idea? where can we get a copy of the report
Yes! Its true but online buying is not only limited to financial products.I am surprised how come researcher forgot about airlines/travel industry?
Great News!Those 68% peoples who just do research will soon start buying too (hope so)
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