80% internet users in Asia-Pacific have made online transaction: Survey
21 November, 2008
According to a study, 80 per cent of internet users surveyed in the Asia Pacific region made an online transaction and spent an average of over $3,000 each in the past 12 months. The findings are based on a survey of over 3,000 people in six countries and regions -- Hong Kong, Singapore, Japan, Korea, Australia and India – conducted on behalf of Visa in April-May 2008.
The survey reveals that Japanese and Koreans are the most frequent shoppers, with 99 per cent and 93 per cent respectively having made an online purchase over the last 12 months. Australians are the biggest online spenders with an average 12-month tab of $4,160, with Singaporeans the next-biggest online spenders.
The Visa e-Commerce Tracking survey also shows that the most popular items purchased online in the region are airline and transport tickets, hotel rooms and other holiday-related products, followed by digital electronics such as cameras and online entertainment such as music downloads. [Source: Economic Times ]
Update
The survey states that India is in the fifth spot as far as average online spending in the past 12 months is concerned with the figure at $2,147. According to the survey, 76 per cent of respondents, the highest in the Asia Pacific, bought a form of digital entertainment over the internet in the last 12 months. [Source: Times of India ]
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I think the second and the third screen will play an important role in building brands and consumer loyalty going forward. You watch the first screen (TV) from a distance, look into the second screen (PC) from nearer distance (two feet away) and then you have your third screen (mobile) with you 24 x 7 and very close to you. How effectively you use these third and second screens is the way forward for any brand. "
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