AdSense for Games is the best thing that could have happened to InviziAds: Games2win

Alok Kejriwal, founder and CEO of Games2win, has welcomed the launch of Google AdSense for Games , a program that integrates video advertisements into web-based games, complemented by text and image ads.

According to Kejriwal, whose company had earlier launched an online gaming network, called InviziAds , that allows game developers to preload their games with ads powered by InviziAds and earn revenues when their games are played, “This (the launch of AdSense for Games) is the best thing that could have happened to InviziAds and is a big blessing in disguise.”

In an email to AlooTechie, Alok Kejriwal explains, “It (AdSense for Games) legitimizes the business of ‘in-game’ ads – just InviziAds and the small likes of us would not be able to convince all brands to buy (the in-game ads) – now Google will to the 1 million+ brands that they deal with.”

Kejriwal also adds, “Look at ad networks and how they have ‘blossomed’ after Google – this can be the case with InviziAds and make it a niche alternative business that could be coveted by Google competitors. So, it’s a big win win!”