AirMe partners with Microsoft to launch photo sharing service PhotoWall in India
10 November, 2009
US-based AirMe has launched PhotoWall, an online photo sharing service that allows users to upload pictures from mobile phones, tag them and send to their Flickr or Facebook accounts. AirMe has signed an agreement with Microsoft to promote PhotoWall in India and also manage advertising sales on a co-branded site MSN.PhotoWall.com.
“We recognize there are other mobile photo apps in the market, but we are unique because we are both a live content feeder to the most popular social network and photography sites, as well as a unique web destination for an entirely new way to tag, search, combine and use mobile media,” Apoorva Ruparel, vice president, strategy and marketing, PhotoWall, has said.
“In today’s ever-connected world, PhotoWall is a powerful new medium to communicate and stay updated. Its ability to leverage the ubiquity of photographs is amazing, and we are excited about the new horizons it opens up for consumers,” Sanjay Trehan, head, MSN India, consumer and online business, Microsoft India, has said.
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One can’t keep on doing the same stuff over and over again across all kinds of brands. Every brand has a unique feature and this needs to be attributed through innovative marketing initiatives. Unless the people working in this medium can innovate, spends will not grow on internet. "
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