Amul to set up its virtual production facility in Second Life

Gujarat Cooperative Milk Marketing Federation, which has already set up Amul virtual ice cream parlour in Second Life, is now planning to buy eight to ten islands, equal to 160 acres of virtual land, in the 3D online virtual world to set up a simulation of its production and distribution facility.

“The objective behind launching a virtual setup is to demonstrate its functioning to the consumers, and experiment with any change in the production or distribution system virtually before executing it in the real world,” Rahul Dutta, chairman and managing director, Trimensions, has said. Trimensions is helping Amul to expand its presence in Second Life. [Source: Afaqs]