CarWale.com gets a new look; wants to position itself as a new-car portal
14 July, 2009
by Satrajit Sen
Auto portal CarWale.com has been relaunched with a new design that aims to break the growing misperception amongst its users that CarWale is primarily a used-car listing website. CarWale.com now wants to position itself as a leading auto portal that focuses on research and information related to new cars.
“According to our research, 80 per cent of CarWale users perceived us as a used-car listing website. Whereas, 85 per cent of our content is focused on research and information related to new cars and used-car content consumes the rest 15 per cent,” Banwari Lal Sharma, assistant vice president, product and search marketing, CarWale.com has told AlooTechie.
“We realized that the home page, which earlier provided a search box and was devoid of any sort of content was primarily responsible for this perception,” Sharma has added. To address the misperception, the homepage of CarWale.com now provides a bigger new-car search box compared to a smaller used-car search box.
Besides, CarWale.com has also integrated new-car related content under sections on road test, featured car, upcoming car, hot comparison along with a tips and advice section. The homepage also houses discussion forum and used-car reviews at the bottom.
According to Banwari Lal Sharma, CarWale.com currently gets 20 million page views and 1.6 million unique visitors per month. The website has a registered user-base of 1.2 million users. Sharma further informed that the company plans to increase the geography of its new-car sale services to various Indian cities including Chennai, Bangalore, Pune and Indore. CarWale currently provides its services in Mumbai and New Delhi.
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One can’t keep on doing the same stuff over and over again across all kinds of brands. Every brand has a unique feature and this needs to be attributed through innovative marketing initiatives. Unless the people working in this medium can innovate, spends will not grow on internet. "
I really like the new look, very usable and intuitive.
carwale is an established name in this segment and this major revamp will further establish its position. this segment is all about first mover advantage and from that angle carwale definitely holds an edge over others.
There is http://www.buyingadvice.com They write and produce blog posts and featured article of the car industry providing a personalized user experience and help shoppers identify the right vehicle across all brands for their particular preferences or lifestyle that includes: pricing information, photo galleries, buying guides, original editorial content and trusted reviews to help them become better educated and make smart car buying decisions.
They all copied CarWale.com, but remember one thing there is a huge difference between copying an idea and the way you execute that idea, and I think that CarWale is far far ahead from these crappy sites in the way to execute that idea
gud going...let see how they manage to change the perception
There are more auto portals
www.autoindia.com
www.autonagar.com
www.carazoo.com
www.cardekho.com
www.cartradeindia.com
www.driveinside.com
www.fullthrottle.in
www.indiaautomobile.com
There is Zigwheels.com also. They tend to provide the maximum info on cars.
There is also http://www.gaadi.com
There are quite a few competitors coming up in this space, I saw one yesterday at http://www.cargaon.com
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