ChillX.com hosts campaign to promote B-school management fest Atharva

Atharva 08-09, the annual international B-school management festival of T A Pai Management Institute Manipal, Karnataka, has launched an online campaign on social networking site ChillX.com to promote its offline event for managerial talent in India. The event is scheduled for January 9-11, 2009.

According to ChillX, the online campaign provides information about various events being held by Atharva 08-09. The social networking site is also hosting competitions to promote Atharva among its users. The 'Atharva' campaign would run on ChillX.com for 30 days.

“ChillX.com targets brands that seek to tap the professional, youth and business owner market through interactive brand awareness campaigns and by blending the brand messages with the network's day to day participation,” Zuricka Azavedo, co-founder, ChillX.com, has said. “The focus is on soft social media marketing.”