Congress launches online video ads for Rajasthan Assembly elections

Congress , India’s oldest political party, has entered the digital space by launching its first internet campaign for the Rajasthan state Assembly elections. Through this the party aims to connect with the tech-savvy citizens as well as the young voters of the state which goes to the polls on December 4.

The campaign has been designed by Crayons and is being executed by Ignitee India, an online marketing company. “We realise that internet and mobile phone services are modern day tools for effective communication and we will use them widely for campaigning,” Satyendra Raghav, media convenor for the Congress in Rajasthan, has said.

Under the campaign, two video ads have been released across sites such as Yahoo, Rediff, MSN and NDTV, among others. “One video is specifically for the Rajasthan circle, while the other is a general one. The videos will help people understand the importance of these elections and to spread awareness amongst its audience,” Atul Hegde, CEO of Ignitee India, has said. [Source: Business Standard ]