Cyrus Oshidar, Pushpendra Misra, Malvika Mehra, Karl Gomes to judge Yahoo Uncannies
05 March, 2009
Yahoo India has roped in Cyrus Oshidar, creative head, BBC; Pushpendra Misra, director, Flying Saucer Films; Malvika Mehra, group creative director, Ogilvy & Mather Advertising; and Karl Gomes, national creative director, digital, Rediffusion|Y&R as its panel of judges for Uncannies, an online contest designed to identify the most creative work in the field of advertising.
“We are delighted to have top creative minds of the industry as panel of judges for Uncannies. It’s a great validation of our efforts to reward creativity and surface the best and brightest talent in our industry,” Nitin Mathur, director, marketing, Yahoo India, has said.
According to Yahoo India, creative agencies as well as individuals from print, television, radio, outdoor and the online medium have already posted over 300 of their best work on Uncannies.com in less than three weeks of the contest launch. So far, creatives on print seem to have dominated most entries followed by outdoor, radio and TV.
In order to take part in the contest, participants must submit their individual entries directly onto the contest website Uncannies.com. The deadline to submit entries has now been extended to March 15, 2009. [The earlier deadline was February 28, 2009.]
According to Yahoo, consumers will also get a chance to rate the shortlisted creative. However, the expert panel’s decision would be final. Besides one grand winner who will get a free trip to Cannes, the next Top 3 winners will walk away with an Apple iPhone each. There is also Yahoo merchandise as consolation prizes for the next top 100 participants.
“Congratulations to Yahoo for creating this unique platform. It’s encouraging to know that this award gives the winner a trip to Cannes, much nicer than a cheap gold plated man with wings,” Cyrus Oshidar, creative head, BBC, has said.
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One can’t keep on doing the same stuff over and over again across all kinds of brands. Every brand has a unique feature and this needs to be attributed through innovative marketing initiatives. Unless the people working in this medium can innovate, spends will not grow on internet. "
Is this a part of your deal with Yahoo. If yes, please excuse me as I refuse to be a part of Aloo now.
It is nice, but understanding that yahoo is the second search engine in any rating... so bless it to be the first one, cause I am tired of Google. Bing must get better to beat Google!
Thanks.
We already know the same by coming on your website and seeing that banner ad. Is this a part of your deal with Yahoo. If yes, please excuse me as I refuse to be a part of Aloo now.
Thanks.
I mean google have like hundreds of freelance coders cracking on different code snippets and they come out with the best products, and their free. I can´t wait what Yahoo have to counter-offer.
It is really amazing how companies like Google, Microsoft or Yahoo manage there workflow and inner working. I mean google have like hundreds of freelance coders cracking on different code snippets and they come out with the best products, and their free. I can´t wait what Yahoo have to counter-offer.
These friendly competitions are fun. Hope they won´t get fired if someone underperforms. :)
Thats a good new i hope it will hel pmany people.
Congrats to yahoo, kinda of sick of google myself as well
It is nice, but understanding that yahoo is the second search engine in any rating... so bless it to be the first one, cause I am tired of Google!!!
Great event organised by yahoo in 2009, we look forward to more such events in 2010.
What a waste of news. We already know the same by coming on your website and seeing that banner ad. Is this a part of your deal with Yahoo. If yes, please excuse me as I refuse to be a part of Aloo now.
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