E-shopping may surge 180% in metros during Oct-Nov 2008: Assocham
06 October, 2008
Associated Chambers of Commerce and Industry (Assocham) has estimated that e-shopping will surge 180 per cent in the metros during the festive season of Dussehra and Diwali this year due to security reasons.
The chamber has said that e-shopping during October-November 2007 had impacted shopkeepers’ sales in major hubs of economic activities to the extent of Rs 5,500 crore. This year, traders may lose Rs 15,000 crore to online shopping. [Source: Economic Times ]



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One can’t keep on doing the same stuff over and over again across all kinds of brands. Every brand has a unique feature and this needs to be attributed through innovative marketing initiatives. Unless the people working in this medium can innovate, spends will not grow on internet. "
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