Electronic Arts plans to launch Facebook application to challenge Scrabulous
10 July, 2008
US-based Electronic Arts, a video gaming company that owns rights to digital versions of the board game Scrabble, plans to launch a Facebook application based on Scrabble. The new application is expected to challenge Scrabulous, a popular Facebook game developed by Jayant and Rajat Agarwalla of Kolkata.
Earlier, US-based toy-makers Hasbro and Mattel, who jointly own the rights to the Scrabble board game on which Scrabulous is based, had asked Facebook to pull down Scrabulous because they claimed Scrabulous was infringing on their intellectual property rights. Facebook is yet to act on the request. [Source: VentureBeat]
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I think the second and the third screen will play an important role in building brands and consumer loyalty going forward. You watch the first screen (TV) from a distance, look into the second screen (PC) from nearer distance (two feet away) and then you have your third screen (mobile) with you 24 x 7 and very close to you. How effectively you use these third and second screens is the way forward for any brand. "
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