Fropper.com study finds Marathi music popular even among internet users

A study conducted by People Group’s social networking site Fropper.com , which hosts over 5,000 music tracks in Marathi, reveals that even in cosmopolitan cities like Mumbai and Pune, Marathi Music rules the roost. User trends on the site show that despite the expected craze for Bollywood music, a large number of Punaikars and Mumbaikars are still closely connected to their regional language roots through music, the company has said.

The study found that 41 per cent of Fropper Music listeners tuned in to Lata Mangeshkar making her the most listened to Marathi film singer while 38 per cent listened to Kishore Kumar. The Marathi non-film song category attracted 29 per cent of the listeners tuning into Shreya Ghosal, followed by Vaishali Samant who was heard by 24 per cent of the listeners.

“Though the popularity of Marathi music comes as no surprise, what is indeed a revelation is that it has made its presence felt in the online medium as well,” Navin Mittal, business head, Fropper.com, has said. “Our launch of regional music channels has been a resounding success. And in a short span of time we have aggregated a huge licensed music database. Gauging by the response to Marathi music, we will continue to add more songs to our collection.”

Launched in 2003, Fropper.com currently claims to have more than four million members who use the platform to share, interact and connect with like-minded people and make new friends. According to the company, Fropper Music hosts more than 1,00,000 songs in different languages like Marathi, Hindi, English, Telugu, Punjabi, Bengali and Gujarati.