Google to shut down its radio ad service on 31 May
13 February, 2009
Google has decided to shut down its Google Audio Ads and AdSense for Audio products on May 31, 2009, as the service could not generate ‘hoped for impact’. According to the company, the move may lead to the loss of some 40 jobs from its total staff of 20,000. Google entered the radio ad business in 2006, when it paid $102 million for dMarc, a software company whose products helped companies place ads on radio stations.
“We have always accepted that if you take risks not all of them will pay off,” Susan Wojcicki, vice president, product management, Google, has said. “Deciding to close products is never easy, but we will continue to focus on advertising products that provide measurability for advertisers, and are relevant and useful for users, listeners and viewers.”
Google plans to focus its efforts on developing internet-based solutions that will deliver relevant ads for online streaming audio. The company has also said that it will continue to invest in its growing TV advertising business, “where we can measure audience response and help advertisers understand how effective their ads are.” According to Google, the company will now work to find a buyer for the Google Radio Automation business, the software that automates broadcast radio programming.
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