Idea Cellular launches ByThePeople.in to let users raise their voice on public issues

Mobile operator Idea Cellular has launched ByThePeople.in, a microsite where users can write down their opinion in 10 words on any public issue and submit it. The microsite is also running a poll asking visitors to decide if participative decision making is the way forward for Indian democracy.

“This is just the beginning, or Phase 1, of our online campaign,” Pradeep Srivastava, chief marketing officer, Idea Cellular, has said. “Later on, we may use the opinions generated through the website and send it to the relevant government authorities, depending on the issue raised.” [Source: Afaqs]