India Today Group Online launches ITGO, Woman
28 August, 2008
India Today Group Online (Digital Today) has launched a general interest portal ITGO.in and a women-focused portal Woman.ITGO.in. The company is also believed to be planning to launch a revamped version of AajTak.com, the website for its Hindi news Channel Aaj Tak.
ITGO.in features content related to news, lifestyle, health, sports, finance, travel, as well as regular columns and Blogs. India Today’s Woman portal features blogs, as well as sections on health, beauty, careers, money and relationships. [Source: MediaNama]
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I think the second and the third screen will play an important role in building brands and consumer loyalty going forward. You watch the first screen (TV) from a distance, look into the second screen (PC) from nearer distance (two feet away) and then you have your third screen (mobile) with you 24 x 7 and very close to you. How effectively you use these third and second screens is the way forward for any brand. "
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