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I think the second and the third screen will play an important role in building brands and consumer loyalty going forward. You watch the first screen (TV) from a distance, look into the second screen (PC) from nearer distance (two feet away) and then you have your third screen (mobile) with you 24 x 7 and very close to you. How effectively you use these third and second screens is the way forward for any brand. "
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Shubhodip Pal
head marketing, consumer personal systems group, Hewlett Packard (HP) India
head marketing, consumer personal systems group, Hewlett Packard (HP) India
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06, March 2010
Bangalore, Honeywell Technology Solutions Lab, Near Intel Office, Outer Ring Road
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