News  |  Marketing Channels  |  Mobile  |  Media Strategies  |  Consumer Strategies  |  Search  |  Events  |  Gaming  |  Interviews  |  Brand Side of the Story  |  Jobs

IndiaMart appoints Quasar as its Digital Agency on Record

08 September, 2009
Online B2B marketplace IndiaMart.com has appointed Quasar Media as its digital agency on record. According to IndiaMart, Quasar will be responsible for its digital marketing campaigns, media planning and media buying.

“Quasar has shown sound understanding of our business and proposed scalable and performance driven solutions. Their proven expertise in the space will help us in reaching out to our target audience more comprehensively and effectively,” Dinesh Agarwal, founder and CEO, IndiaMart.com, has said.

According to Agarwal, IndiaMart has allocated a budget of about Rs 25-30 crore for advertising and marketing activities in the current fiscal year. And the company plans to route about 50 per cent of its total advertising and marketing budget to the digital medium. [Source: Afaqs]
« Back | E-mail to a friend | Print





Online B2B marketplace IndiaMart.com has appointed Quasar Media as its digital agency on record. According to IndiaMart, Quasar will be responsible for its digital marketing campaigns, media planning and media buying.
Read More


   
by Guest on 09 September, 2009
Submitted by Guest (not verified) on Wed, 09/09/2009 - 09:19.

Dont forget that Indiamart is the ONLY internet company in India that has been profitable all throughout its existence, which is 14 years. Now that is no mean feat, given the way Indiatimes has burnt Vineet Jain's pocket or how all other online ventures forever seem to be in the red. Whatever it may be, Indiamart reports a steady 40% YoY revenue growth, which by itself is commendable. Intel Capital didn't invest looking at Dinesh Agarwal's face for sure!

  • reply
by Arun Tyagi on 10 September, 2009
Submitted by Arun Tyagi (not verified) on Thu, 09/10/2009 - 10:58.

Guys

Why we are assuming that it will be all CPA only. It will be a mix of CPA/CPL/CPC/Search/Affiliate/Email/Social Media etc. and even CPM at some places if required. Plus, lot of efforts would be put on intrnational marketing which is a huge universe in itself and hence the budget is like that.

Given all this and the how the online ecosystems has evolved, the reach and scale it provides, we don't see spending this kind of budget will be a big challenege. In fact, this has to be the way forward because of nature of our business.

Hope it adds to your perspective.

Cheers

Arun Tyagi
IndiaMART.com

  • reply
by Rajesh Khanna on 09 September, 2009
Submitted by Rajesh Khanna (not verified) on Wed, 09/09/2009 - 15:27.

Hi Guest,

There are 2 diff issues. One is Indiamart's success story, which nobody is denying in this forum. Everyone here supports Indiamart's success.

But the 2nd issue (and the one we are discussing) is regarding the "ad budgets" mentioned and the % allocated to CPA.
CPA model is unsustainable and will only ruin India's internet ecosystem. So the larger the CPA budget, the more loss for hard working Publishers, who spend huge sums in building a loyal audience.

Advertisers need to realize that the CPA model will only kill the long / medium tail, and eventually, they will end up with an Oligopoly of 4-5 large publishers in India who will charge astronomical rates by forming a cartel & indulging in price-fixing

It is their own interest to buy on CPM with everyone and accept the actual value of Online advertising.
Squeeze the golden goose at your own peril.

  • reply
by Rajesh Khanna on 08 September, 2009
Submitted by Rajesh Khanna (not verified) on Tue, 09/08/2009 - 21:20.

Whats the point of allocating even 10000crores in advertising when it is CPA?

Anyone can allocate any amount in CPA budgets...its pointless.

Unless you are spending on brand advertising using CPM talking of ad budgets is a waste of time.

  • reply
by Dev on 09 September, 2009
Submitted by Dev (not verified) on Wed, 09/09/2009 - 09:48.

Comletely Agree.....its nothing but hype and the monies will be spent only on CPA....12 crore on internet for 1 year means 1 crore every month.....mazak hai kya ???

  • reply
by Sumit on 08 September, 2009
Submitted by Sumit (not verified) on Tue, 09/08/2009 - 18:52.

Quite ambitious, seems B2B space is hotting up. IndiaMART is already highly visible on internet and seems to be spending heavily on events and conferences. Seen their recent aggression across lot of events recently where they were the title sponsors. This is surely spark some excitement from other players. But then there are only few of them.
- Sumit

  • reply
by Vinod on 08 September, 2009
Submitted by Vinod (not verified) on Tue, 09/08/2009 - 16:46.

Logic hai boss !!!

  • reply
by Internetwala on 08 September, 2009
Submitted by Internetwala (not verified) on Tue, 09/08/2009 - 15:53.

looks like rs 25-30 crore figure is just to scare alibaba and the like. consider this. as indicated in afaqs, indiamart had so far not been very aggressive in advertising and marketing its services. then what changed now. it’s the funding by intel. early this year, intel capital invested 23 million usd in one97 communications, indiamart and global talent track. and vccircle reported that “though individual investment amounts were not disclosed, sources say that more than half of the $23 million investment has gone to one97 communications, followed by indiamart and global talent track, in that order.” so, the rough estimate would suggest that indiamart received $8 million or rs 39 crore. now, do you think intel would allow indiamart to spend rs 25 crore of 39 crore on advertising and marketing in the first year itself.

  • reply

Post new comment

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <p> <br>
  • Lines and paragraphs break automatically.

More information about formatting options

CAPTCHA
Hi! Please enter the words as you see them below so we know you are human and not the agent of Spam. Thank you.
Image CAPTCHA
Copy the characters (respecting upper/lower case) from the image.

Domestic News

Naukri.com: Job Index indicates 28% growth in new hiring in August 2010
Google India invites children to create a doodle for its logo
OUP may not print the next edition of its multi-volume Oxford English Dictionary
StratosHear launches mobile ad network MobiAdz
eBay claims to have 2.5 million users in India
» More News

International News

Naspers makes strategic investment in classifieds website OLX.com
LegacyLocker.com enables users to pass their online accounts to friends and family
Google acquires social gaming company Slide
YouAndMeArePure.com launched as a dating site for virgins
Social networking sites reach more women than men worldwide: comScore
» More News
Subscribe To The Alootechie Newsletter

Announcing the Alootechie Job Board - The largest database of digital jobs across various verticals

In Conversation With

" Most Indian corporates are very advanced in computer skills and they are very knowledgeable in their ability to use and organise technology. However, when it comes to SEO, most of the larger companies are a bit naïve and they don’t understand it. "
- Bruce Clay
founder, Bruce Clay Inc
" We use the internet to achieve two primary business objectives: branding campaigns and new customer acquisition campaigns. The measurable nature of the medium is one of the main reasons we are able to leverage the internet to achieve these twin business objectives. "
- Gowri Mukherjee
senior vice president and head, eBusiness, Citibank India

Recent Comments

CharleneAvery on CyberMedia Careers shuts down, migrates users to TimesJobs
used stationary bikes on Indyarocks launches mobile optimized platform m.Indyarocks.com
Vidya Rekha on Ferns N Petals eyes Rs 10 crore in revenues through online sales
Vidya Rekha on Ferns N Petals names Pawan Gadia as CEO
Guest on Hotmail allows users to get email alerts on SMS

Events

Travel Distribution Summit

06, October 2010    Mumbai, Hotel Novotel, Juhu Beach
Summit Info »
Copyright © 2009 Alootechie   About Us   Contact Us   Advertise   Send Press Release   Contribute    Site Map