Indiaplaza.in implements VeriSign EV SSL Certificate to build consumer trust

Online shopping portal Indiaplaza.in has implemented VeriSign EV (Extended Validation) SSL (Secure Sockets Layer) Certificate to assure its customers of a safe online experience. As a result of the certification, Indiaplaza.in customers would now see a green address bar which aims to build trust among consumers that they have reached a website whose authenticity has been verified by VeriSign.

“We are focused on providing the most satisfying customer experience in the industry, and VeriSign EV SSL assures our customers that they are shopping on a real Indiaplaza.in website and not an impostor site. This assurance protects customers from fraudulent activities like phishing schemes and increases our customers’ confidence in transacting with us online,” K Vaitheeswaran, founder and COO, Indiaplaza.in, has said.

An EV SSL Certificate displays easily understood visual cues in enabled high-security browsers to provide tangible assurance of a site's authenticity. The address bar turns green, a lock icon appears next to the address, and a new field appears to the right of the URL in the high-security browser. This field contains the name of the organization that owns the site, as well as the security provider that issued the certificate, such as VeriSign.

“Winning consumer trust and confidence is vital in today's competitive online environment and security attacks can jeopardize this in an instant,” Shekhar Kirani, vice president, VeriSign India, has said. “EV SSL protection provides consumers with a visual confirmation that they have reached an authentic website.”