ING Vysya Bank launches kids portal Kidzzbank.com

ING Vysya Bank has launched Kidzzbank.com , which aims to introduce kids to the concept of money and savings in a fun way. According to ING Vysya, the portal has a section called Save Money which starts with introduction to savings and goes on to explain the need for savings. There is also a section called, About Money that takes kids through the history of money.

The Fun Zone in the portal offers games and quizzes which allow kids to win and earn points. The Hall of Fame section displays the top scorer of the games, for the day. There is also a Go Green section which talks about the problem being faced by the planet Earth and how one can save the Earth.

Vaughn Richtor, MD and CEO, ING Vysya Bank, has said, “This kids portal, aims to familiarize kids with the basics of financial planning. I believe, to secure one's future, a sound financial planning is not only essential, but is also about starting early in life. We have included subjects that arouse a child's interest and make efforts to tell the story in such a manner to create and sustain the interest of the child to surf the portal, frequently.”