Interactive Avenues selected as Official Honouree in 12th Annual Webby Awards
09 May, 2008
Interactive Avenues, a digital marketing solutions company, has been selected as an Official Honouree in the 12th Annual Webby Awards for its creative titled We Know You, made for Sri Lanka Airways. The Webby Awards is the leading international award honouring excellence on internet, including websites, interactive advertising, online film & video, and mobile websites.
The ‘We Know You’ creative was targeted at passengers travelling between Mumbai, Chennai and Delhi. On clicking the relevant city, it directed users to a questionnaire asking for their travel details. Based on the answers, the users were shown relevant eateries in their own city; going one-step further, users were then shown similar eateries they should be visiting in their destination city.
Interactive Avenues has proved thier originality of thought and the fact that they are the best in business to understand and use the interactive medium . Great stuff guys and kudos to the team.
These Guys have shown true usage of Interactive Medium to convey the customized Branding Message for a particular set & therefore let's coin a new term called Relevancy Branding, show the customer aspect of your brand that's more & more relevant to him.
Should change outlook of clients to using Online as more Brand Building then performance Medium when none other medium is as answerable.
The site is very fresh and nicely thought out. Heard these guys are also starting an ad network now. Its refreshing to hear different news like this in alootechie...otherwise we are bombarded by the same boring zapak and ibibo news again and again.
Congrats! I just saw the creative & its too good.
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