iXiGO to power flight search on NDTVTravels
14 October, 2008
Travel search engine iXiGO.com and NDTV Convergence, the digital media arm of NDTV Group, have signed a deal under which iXiGO will power airfare searches on NDTVTravels.com .
Sanjay Trehan, CEO, NDTV Convergence, has said, “We are always on the lookout for partners who believe in our vision of constant innovation to satisfy changing user behaviour and prepare for disruptive business models. This partnership fits well with our philosophy of delivering valuable, unbiased, real-time information to our users.”
Aloke Bajpai, founder and CEO, iXiGO, has added, “NDTV Convergence’s visionary leadership has proven its commitment to innovation by choosing to partner with iXiGO. We are committed to delivering the most powerful and feature-rich airfare search engine in India to users on NDTV.com. This partnership is a significant milestone for iXiGO’s success and growth.”
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One can’t keep on doing the same stuff over and over again across all kinds of brands. Every brand has a unique feature and this needs to be attributed through innovative marketing initiatives. Unless the people working in this medium can innovate, spends will not grow on internet. "
OTAs are already declining... I dont see the point in making a big news of this
Hats off to Sanjay and the NDTV Convergence team. Their ability to spot such technology innovation and leverage it to their advantage is laudable.
ixigo definitely adds a lot of value to their offering and is a strong product in their kitty.
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