iXiGO.com launches promotional campaign Monsoon Madness
09 July, 2009
Travel search engine iXiGO.com has launched Monsoon Madness, a promotional campaign under which the company promises to offer gifts, discount vouchers and merchandize to its users who search for airline and bus tickets as well as hotel rooms on iXiGO.com and then complete the transaction by booking on a participating partner’s website.
iXiGO.com’s booking partners for the campaign are Jet Airways, JetLite and Indigo for flights, Travelguru and Inasra for hotels and Ticketvala for buses. To win a gift, users would have to search and compare on iXiGO.com, click on the mentioned partner’s link on the result page, complete the transaction on the partner site and submit their booking-id/PNR to iXiGO.com.
Krishna Iyer, head of affiliations and advertising, iXiGO.com, has said, “All iXiGOers who book on specified partner airlines, hotel booking sites and bus booking sites during the monsoon season, till 31st September 2009, will benefit from a great bouquet of gifts and discount coupons redeemable for home décor, personalized merchandize and hotel bookings from our gift sponsors -- Stylkist.com, Myntra.com and Travelguru.com.”
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I think the second and the third screen will play an important role in building brands and consumer loyalty going forward. You watch the first screen (TV) from a distance, look into the second screen (PC) from nearer distance (two feet away) and then you have your third screen (mobile) with you 24 x 7 and very close to you. How effectively you use these third and second screens is the way forward for any brand. "
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