Jivox adds social media sharing capabilities to its online video advertising platform

Jivox, a self-service online video advertising platform for businesses, has added social media sharing capabilities to its platform that will enable users to embed interactive ads on a number of social networking sites.

The company has also introduced custom interactivity features that would enable creative agencies and advertisers to add custom Flash or HTML applets to video ads so that users can interact with the ad without leaving the video player.

Jivox has also extended the interactivity available in its in-banner video ads to in-stream video ads. This will allow publishers to embed the company’s ‘in-stream ad plug-in’ into a content player to serve a video ad in-stream, with full interactive and analytic capabilities.

According to the company, ads created using the Jivox platform, whether for in-stream or in-banner placement, go far beyond the initial concept of ‘TV commercials online’ as they directly engage and instantly measure viewers' response by tracking their interactions.

“With the new Jivox video player, the industry is poised for a leap forward, where rich interactivity becomes the norm for video ads, and engagement rates dramatically rise, as early adopters of this technology have proven,” Naren Nachiappan, managing director, Jivox India, has said.

Jivox claims that with the help of its advertising platform advertisers can now add various interactive features in their campaign to better engage with customers. For instance, after seeing a video ad for a product or service, users can now see companion banner ad; watch other video ads of the same brand; download product brochure; participate in a contest; and request a quote or a test drive.