Komli Media to exclusively deliver PointRoll’s rich media technologies in India

US-based rich media advertising company PointRoll has partnered with digital advertising and technology company Komli Media to launch its services in India. Under the two-year strategic alliance inked between the two companies, Komli will exclusively deliver PointRoll’s rich media technologies in India, making rich media ads accessible to Indian advertisers and publishers.

Jason Tafler, CEO, PointRoll, has said, “PointRoll’s advanced advertising formats have incredible reach and enable unlimited creativity. We are excited to team with Komli to continue breaking down barriers that have until now prevented marketers in India from creating highly interactive, engaging rich media campaigns.”

According to PointRoll, advertisers will also have access to in-depth reporting and analytics capabilities that accompany its platform, allowing for an enhanced understanding of how consumers are engaging with their brands. PointRoll, a leading provider of rich media services in US, claims to serve more than 70 billion rich media impressions a year and work with two-thirds of Fortune 500 companies.

Amar Goel, founder and CEO, Komli Media, has said, “We are excited to partner with the best company in the rich media space and are looking forward to expanding our advertising solutions to include several new types of rich media formats. More importantly, this relationship provides our advertisers the tools to better market themselves and create opportunities for publishers to further monetize their inventory.”