Komli Media launches online video advertising network

Digital advertising and technology company Komli Media has launched an online video advertising network that would be primarily targeted at brand advertisers and help advertisers and publishers better engage and monetize consumers. According to Komli, the company will enable distribution of video ads across its entire publisher inventory, in excess of 1 billion ad impressions per month.

“Komli Media prides itself on listening to its clients and pioneering the introduction of the latest technologies and solutions that drive value for them,” Prashant Mehta, COO, Komli Media, has said. “Video is a powerful complement to our existing product portfolio of brand solutions. Combining the best-in-breed technologies with a rich set of metrics, we aim to provide brand advertisers more than just click or interaction rates.”

“Video advertising is one of the fastest growing sub-sets of online advertising. It is convenient for advertisers and allows them to fit their message seamlessly into the user’s online experience,” Yuzdi Badhniwalla, general manager, Starcom IP, Starcom MediaVest, has said. “A roll-out of this technology across Komli’s entire publisher network will enable us to quickly scale up and scale down video ad campaigns without managing hundreds of publisher relationships on our own.”

According to estimates by Ernst & Young and AC Nielsen, the Indian online video advertising market is currently worth Rs 60 crore a year, and is set to grow exponentially at 300 per cent in 2009. It is also estimated that online video ads have an 85 per cent higher brand recall, as compared to 54 per cent for the same ad on television.