Microsoft India offers free talk time to promote Live Search

by Satrajit Sen

Microsoft India has launched an online campaign at WinWithSearch.com to promote its Live Search service in the country. According to Microsoft, WinWithSearch hosts a contest where users of the Live search engine stand to win a reward of free talk-time worth Rs 100 every 10 minutes. The contest will run till January 03, 2009.

According to the company, when a user is on the Live Search contest page, for every search that he or she does, a pair of dice will roll and if the user gets a double '6' within a 10 minute interval, he or she will be the winner. To give the awards, Microsoft India has tied up with Oxigen , a single point recharge service company.

Speaking about the objective of this campaign, Ravi Datanwala, group manager, Live Search, Microsoft India, has told AlooTechie, “Through this campaign, we want to reach a lot of people who are not aware about the advanced usability features that are incorporated in Live Search. Moreover, this is our endeavour to add the element of fun while searching.”

In the last few months Microsoft has introduced a number of new features in Live Search that include image and video search, local search, instant answers related with cricket and weather, and Live Search Maps. According to Ravi Datanwala, the online campaign is also aimed at promoting these new features as well.