Microsoft India offers free talk time to promote Live Search
05 December, 2008
by Satrajit Sen
Microsoft India has launched an online campaign at WinWithSearch.com to promote its Live Search service in the country. According to Microsoft, WinWithSearch hosts a contest where users of the Live search engine stand to win a reward of free talk-time worth Rs 100 every 10 minutes. The contest will run till January 03, 2009.
According to the company, when a user is on the Live Search contest page, for every search that he or she does, a pair of dice will roll and if the user gets a double '6' within a 10 minute interval, he or she will be the winner. To give the awards, Microsoft India has tied up with Oxigen , a single point recharge service company.
Speaking about the objective of this campaign, Ravi Datanwala, group manager, Live Search, Microsoft India, has told AlooTechie, “Through this campaign, we want to reach a lot of people who are not aware about the advanced usability features that are incorporated in Live Search. Moreover, this is our endeavour to add the element of fun while searching.”
In the last few months Microsoft has introduced a number of new features in Live Search that include image and video search, local search, instant answers related with cricket and weather, and Live Search Maps. According to Ravi Datanwala, the online campaign is also aimed at promoting these new features as well.
"
One can’t keep on doing the same stuff over and over again across all kinds of brands. Every brand has a unique feature and this needs to be attributed through innovative marketing initiatives. Unless the people working in this medium can innovate, spends will not grow on internet. "
didn't yahoo have a game on their new search as well sometime back?
this page very helpful
i ma so happy about this page
Post new comment