MTV ties-up with MSN India to take its reality show MTV Splitsvilla online
23 June, 2008
MTV has partnered with MSN India to take its romance-drama reality show MTV Splitsvilla, in which 20 female contestants vie for the attention of two male contestants, online. Under the deal, MSN has created a site MSNIndia.com/Splitsvilla that features video clips, a contest and a blog.
“Every week, for 13 weeks, we will add a new angle to the contest (on the site),” Maya Hari, head of consumer marketing at MSN India, has said. Visitors can participate in the contest, post comments on the blogs of the participants and vote for their favourites, reports Afaqs.
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I think the second and the third screen will play an important role in building brands and consumer loyalty going forward. You watch the first screen (TV) from a distance, look into the second screen (PC) from nearer distance (two feet away) and then you have your third screen (mobile) with you 24 x 7 and very close to you. How effectively you use these third and second screens is the way forward for any brand. "
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