myZingo plans to launch a B2C shopping portal BuyThePrice.com
13 January, 2010
Hyderabad-based myZingo eCommerce Service is preparing to launch a B2C (business-to-consumer) shopping portal BuyThePrice.com. According to the company, BuyThePrice.com will offer a range of products including apparels, personal accessories, gadgets, gizmos and furnishings.
Founded in November 2009, myZingo is the brainchild of Ranjith Boyanapalli who formerly headed the eTail strategic business unit (SBU) at eYantra Industries and is a name associated with the online retail business in India. The co-founders of the company Tharachand Suryadevara and Jagdish Kothapalle come with an IT expertise.
Ranjith Boyanapalli, CEO, myZingo, has said, “The objective of our company is to penetrate the non-travel online shopping space in India, which has a very huge potential and few well established players. Even though, the internet population in India is rapidly increasing with deep penetration into tier-II cities, the percentage of the users who indulge in online shopping is low and we plan to convert them as our regular shoppers.”
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One can’t keep on doing the same stuff over and over again across all kinds of brands. Every brand has a unique feature and this needs to be attributed through innovative marketing initiatives. Unless the people working in this medium can innovate, spends will not grow on internet. "
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