NDTV Imagine launches an online game to provide virtual training in raising one’s baby

NDTV Imagine has launched an online game based on its new show -- Pati, Patni Aur Woh. In the TV show five celebrity couples go through the challenging experience of parenthood -- from infancy to adolescence. Zapak.com is the gaming partner for the show and will host the game exclusively.

According to NDTV Imagine, the game has been designed to provide virtual training in raising one’s baby. In the game, there is a baby that the user has to please, feed, change etc at the right time with the props available in the game like milk bottle, diapers, television, soft toys etc. the more the user satisfies the baby, the higher the score.

Nikhil Madhok, VP, marketing, NDTV Imagine, has said, “The internet is increasingly becoming an important medium for us to reach out to prospective viewers of our shows. Gaming is a great way to engage viewers without being intrusive. The great response to our online game for Rakhi ka Swayamvar encouraged us to do the same for Pati Patni Aur Woh.”

Arun Mehra, chief marketing officer, Zapak Digital Entertainment, has added, “The format of this show merits for a very interesting game; it offers novelty and an engaging gameplay for the users. Our past games based on television shows and movies have been very popular with our users and we are sure that this game will do equally well.”