NDTV ties-up with TutorVista to launch NDTVTutor.com
20 November, 2008
by Satrajit Sen
NDTV Convergence , the digital arm of NDTV Group, has partnered with online tutoring company TutorVista to launch NDTVTutor.com . The new site, being managed by TutorVista, is aimed at providing online tutorials to NDTV’s Indo-American users.
“About 30 per cent of our entire user base is from the US and we are focussed to create a product for our Indo-American audiences so that they can leverage the services of TutorVista through NDTV,” Sanjay Trehan, CEO, NDTV Convergence, has told AlooTechie.
As per the deal, NDTV will generate a significant amount of traffic to TutorVista.com and will be paid by TutorVista on the basis of per customer acquisition. “This tie up is basically a marketing strategy of TutorVista and a revenue generating move for NDTV,” informed Trehan.
Speaking about promoting NDTVTutor.com, Sanjay Trehan said, “We have not launched any campaigns as yet. However, we do have plans to promote our brand purely through online campaigns as we will have to attract eyeballs in the US.”
[via MediaNama ]
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I think the second and the third screen will play an important role in building brands and consumer loyalty going forward. You watch the first screen (TV) from a distance, look into the second screen (PC) from nearer distance (two feet away) and then you have your third screen (mobile) with you 24 x 7 and very close to you. How effectively you use these third and second screens is the way forward for any brand. "
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