NDTV.com implements Tell-a-Friend app to promote its content via word of mouth

NDTV Convergence has partnered with widget developer SocialTwist to promote its content online via word of mouth. The association allows NDTV.com’s web pages to be powered by a Tell-a-Friend button that enables NDTV content to be shared through email, instant messengers, blogs, social networks and bookmarking sites.

According to SocialTwist, the Tell-a-Friend application has the capability to pick up relevant content from NDTV’s page and make content-rich messages with excerpt text and photo of the story. This application results in building attentive audience based on personalized recommendation.

Sanjay Trehan, CEO, NDTV Convergence, has said, “NDTV.com is one of the first portals to implement TaF (Tell-a-Friend) across its verticals. Till recently, we have received over 10,000 content referrals through the application. We believe this unique social marketing offering will prove to be an effective means in delivering value to our customers and increasing content circulation”

“The NDTV experience strengthens our belief that in the age of Web2.0, Tell-a-Friend can make a significant impact on the existing marketing initiatives of online portals,” Jay Pullur, CEO, SocialTwist, has said. “By having users promote content so easily, NDTV is creating many Citizen Evangelists for their content.”