Online banner ad market expected to reach Rs 350 crore by 2008-09
27 August, 2008
The online banner advertisement market is expected to grow by 50 per cent and reach Rs 350 crore by the end of 2008-09 from Rs 235 crore estimated for the 2007-08 financial year, according to a study by Internet and Mobile Association of India and IMRB. The findings are based on an annual survey of 65,000 individuals and 12,000 households in 30 cities in India.
The study, Online Banner Advertisement in India, also reveals that BFSI (Banking, Financial Services and Insurance), online industry and ITES (Information Technology Enabled Services) with 25%, 25% and 13% share were the leading advertisers in the online banner space during the 2007-08 financial year.
In 2008-09, the share of BFSI is expected to rise marginally to 26 per cent while the share of online companies is likely to come down to 23 per cent. Auto, FMCG (Fast Moving Consumer Goods), Consumer Durables and Education are some of the leading sectoral advertisers in the online banner space.
Subho Ray, president, IAMAI, has said, “The advertisers need to take a serious note of the fact that 80 per cent of the (active internet) users have clicked on an online advertisement (in 2007) and make their spending plans accordingly.” Computed on a base figure of 15.4 million, this implies that 12.3 million people clicked on an ad in 2007. This was substantial increase from 56 per cent for the year 2006. [Source: TelevisionPoint]
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I think the second and the third screen will play an important role in building brands and consumer loyalty going forward. You watch the first screen (TV) from a distance, look into the second screen (PC) from nearer distance (two feet away) and then you have your third screen (mobile) with you 24 x 7 and very close to you. How effectively you use these third and second screens is the way forward for any brand. "
how will a survey of individual & hosuse hold give a clear picture. The study of media palns of corporates would have given us a better picture
Very Interesting! Good news for online advertisers. Companies should look at the growing prospects of online advertising now. It should now form a major and important part of the Brand Building activities in the marketing budgets. The future is bright and the worth sooner be realized better it is.
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