Parle-G Zapak Super Gamer III claimed to attract over 1 million kids as participants
08 February, 2010
Online gaming company Zapak.com claims that Parle-G Zapak Super Gamer III, an online gaming contest targeted at kids in the age group 6-14 years, has witnessed the participation of over 1 million kids from across the country. The grand finale was held on February 6, 2010 in Mumbai where Rajesh Singh from Delhi was crowned as the winner, while Dilip Prasad M from Bangalore and Shah Zaman Pasha from Bangalore emerged as the runner ups.
“The over whelming response that Parle-G Zapak Super Gamer III received this year shows the success of the tournament,” Arun Mehra, COO, Zapak Digital Entertainment, has said. Pravin Kulkarni, GM, marketing, Parle Products, has added, “Gaming is the new age entertainment that kids are really involved in. Kids today believe in balance in work and play for their healthy development. With Parle-G Zapak Super Gamer we intend to connect to this ever evolving generation of genius kids.”
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One can’t keep on doing the same stuff over and over again across all kinds of brands. Every brand has a unique feature and this needs to be attributed through innovative marketing initiatives. Unless the people working in this medium can innovate, spends will not grow on internet. "
This is a hugely exaggerated figure. Anyway, No internet company in India share proper stats with their advertisers so can't blame Zapak. Its just sad that bad sites like supergamer on zapak are reported successful. Also, i would say Online casual gaming is at its peak right now. Consoles and Social networks are pulling kids away. It would be interesting to watch Zapak this year.
1 million participants is just amazing. this is a clear indication of the popularity of online gaming and the future for the same. Online gaming is still in nascent stage is india and the response to this event gives you a hint of its maturity. Parle has striked it right by sponsoring this event. This is a good avenue for advertisers.
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