Pinstorm to handle global online launch of Geodesic’s new product

Geodesic has appointed digital marketing firm Pinstorm to handle its global online launch of new product. Pinstorm's partner in the performance alliance, Lintas Media Group has been selected as Geodesic's global offline media agency of record. The account size has not been disclosed but believed to be in the multi-million dollar range.

Kiran Kulkarni, managing director, Geodesic, has said, “The selection of Pinstorm and Lintas as our new agencies on board followed a comprehensive, competitive pitch. Pinstorm could understand our product and its potential and came up with a strategy that really brings our new product to life in a unique and powerful way.”

Ansoo Gupta, head of global business, Pinstorm, has said, “This win is sweet vindication of our integrated digital marketing approach and we are really excited about launching this stunning new product from Geodesic and delivering the required branding, awareness and results where and when it counts around the world.”

N P Sathyamurthy, joint president, Lintas Media Group, has added, “The LMG–Pinstorm partnership is already bearing path-breaking results – we work together on Idea Cellular, Sony, ITC, Tata Capital, Career Launcher and other clients. Our strengths are complementary and we look forward to the combined team working seamlessly to deliver the media and creative impact that Geodesic needs around the world.”