Pinstorm wins ‘Red Herring Global Top 100’ award
18 January, 2010
Mumbai-based digital brand management firm Pinstorm has won ‘2009 Red Herring Global Top 100’ award. Prior winners at the Red Herring awards have included Google, Yahoo, Skype and YouTube. The award is given by US-based magazine Red Herring to innovative technology-driven and commercially successful firms around the world and picked through its editorial process.
While Pinstorm had won Red Herring awards before, they were at the Asia regional level. “It’s our fourth Red Herring -- but the biggest one -- the Global 100 award. It’s humbling to be in the same space as firms like Google and Yahoo were many years ago. I hope we can make as much an impact as them in the years ahead,” Mahesh Murthy, founder, Pinstorm, has said.
Mahesh Murthy has further said, “We are among the few brand management firms worldwide that have invested deeply in building technology for marketing. We started with building tools to do better SEM, and have over the years, built out technologies that revolutionise SEM, SEO, Display Advertising and now have a complete suite of tools to do industrial strength Social Media Management.”
Pinstorm was founded in 2004 – among the first pay-for-performance digital marketing firms worldwide. The company has its offices in Singapore, Malaysia, Switzerland and US, besides Mumbai, New Delhi and Bangalore in India, Pinstorm offers digital brand management services to brands like Nestle, HSBC, ICICI, NIIT, Standard Chartered, Yahoo, Jet Airways and CNN.
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I think the second and the third screen will play an important role in building brands and consumer loyalty going forward. You watch the first screen (TV) from a distance, look into the second screen (PC) from nearer distance (two feet away) and then you have your third screen (mobile) with you 24 x 7 and very close to you. How effectively you use these third and second screens is the way forward for any brand. "
This is a Bad Joke right?!
What Pinstorm does there are over 500 firms in Banaglore who do the same and on a much larger scale!
Wake up guys it's just SEM I am sure there are atleast 100 firms doing that in Bombay too?!
Agree with u Shreedhar... its terrible.. Pstorm is like a standard sem "cost per lead" company... thousands of companies in bangalore/hyderabad/chennai/mumbai/delhi/gurgaon etc do it
Thats why i said the idiom 'red herring' is apt. Check out the definition of the words "Red Herring":
A red herring is an idiom referring to a device which intends to divert the audience from the truth or an item of significance
http://en.wikipedia.org/wiki/Red_herring_%28idiom%29
No wonder the award is called "Red Herring"...
a very good friend of mine, who is very talented, worked here before joining rediff.com
congrats pinstorm!
I never knew that Pinstorm will go this far, otherwise I would have surely work in it when I had an offer from them in 2007.
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