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I think the second and the third screen will play an important role in building brands and consumer loyalty going forward. You watch the first screen (TV) from a distance, look into the second screen (PC) from nearer distance (two feet away) and then you have your third screen (mobile) with you 24 x 7 and very close to you. How effectively you use these third and second screens is the way forward for any brand. "
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Shubhodip Pal
head marketing, consumer personal systems group, Hewlett Packard (HP) India
head marketing, consumer personal systems group, Hewlett Packard (HP) India
12, March 2010
Avalon Courtyard, MG Road, Sultanpur, South Delhi, New Delhi
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