Pratik Mazumder joins Yatra.com as Head of Marketing and Strategic Relations
10 November, 2009
Online travel company Yatra.com has appointed Pratik Mazumder as head of marketing and strategic relations. Prior to joining Yatra.com, Mazumder was a director with a boutique marketing and brand consultancy firm Trojan Horse. Pratik Mazumder has also worked as head of marketing at Bharti Airtel.
In his new role, Pratik Mazumder will be responsible for Yatra.com’s overall marketing function including developing and launching new marketing initiatives, managing the brand, consumer intelligence and ad sales. He will also be managing the key strategic relations with partners and alliances, and explore new revenue opportunities for Yatra.com.
Dhruv Shringi, co-founder and CEO, Yatra.com, has said, “We are delighted to welcome Pratik on board. His vast consumer marketing and brand experience will drive the growth of Yatra.com. I am confident Pratik will take Yatra’s impressive record of accomplishment to a new level of distinction.”
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One can’t keep on doing the same stuff over and over again across all kinds of brands. Every brand has a unique feature and this needs to be attributed through innovative marketing initiatives. Unless the people working in this medium can innovate, spends will not grow on internet. "
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