R K Swamy BBDO launches HR services portal HRDirectionOnline.com
28 August, 2008
HR Direction, a division of advertising agency R K Swamy BBDO, has launched HRDirectionOnline.com that offers creative posters and e-mailers for internal communications through readymade creatives which can be customised by HR managers in any language font on their computers via an online editing interface.
According to Srinivasan K Swamy, chairman and managing director, R K Swamy BBDO, Rs 3 crore would be invested in the venture in its first phase, and after a year of its launch, the portal would generate revenues of Rs 10 crore. The portal is expected to log about two-thirds of its revenues from the overseas markets.
“We will offer ready-to-use internal communication designs by providing high quality creatives and other collateral,” Arun Kumar, senior partner, HR Direction, has said. The portal is also expected to prepare HR advertisements and release them for the client companies. [Source: Business Standard]
"
I think the second and the third screen will play an important role in building brands and consumer loyalty going forward. You watch the first screen (TV) from a distance, look into the second screen (PC) from nearer distance (two feet away) and then you have your third screen (mobile) with you 24 x 7 and very close to you. How effectively you use these third and second screens is the way forward for any brand. "
HI
would like to join your group
anu
Post new comment