Reckitt Benckiser launches social media game poweRBrands on Facebook
30 July, 2010
FMCG company Reckitt Benckiser, which owns brands like Dettol, Harpic, Mortein, Cherry Blossom, Vanish, Veet, Colin, Disprin and Strepsils, has launched poweRBrands, a Facebook game that allows players to test their marketing and business ability, learn strategy and decision making skills, and be introduced to the culture and challenges that Reckitt Benckiser marketers face every day.
poweRBrands is a part of Reckitt Benckiser’s initiatives to reach out to talented students and people early on in their career and show the opportunities the company offers. “We are looking to push the boundaries and find innovative, effective ways to communicate – particularly with the 18-30 age group,” Chander Mohan Sethi, chairman and managing director, Reckitt Benckiser India, has said.
According to the company, poweRBrands is designed to mirror the real life experience of being a marketing executive in a leading edge company. Joining the virtual Reckitt Benckiser as a marketing executive, the player progresses through a combination of tasks and teamwork, climbing the corporate ladder to become a global ‘President’. [Source: exchange4media]
Another brand takes the online plunge or should I say Facebook plunge. It is actually a smart move that is going to benefit Reckitt in a big way. Consistent interaction and communication with a possible clientèle base is an important part of social media strategy and this is definitely a good initiative from the multinational giant.
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