Sonata to spend 10% of its advertising budget online
28 June, 2009
Sonata, which recently launched new designs of its Super Fibre range of watches, plans to spend about 10 per cent of its total advertising budget on the online media.
According to Sonata, the online campaign would appear on Google, Rediff.com, Yahoo Messenger, Yahoo India and Clinck, a desktop interface application.
“We see digital as an extremely good opportunity and since we are talking to the youth, I believe digital is the way to go forward,” Shekhar Agarwal, brand manager, Sonata, has said. [Source: exchange4media]
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I think the second and the third screen will play an important role in building brands and consumer loyalty going forward. You watch the first screen (TV) from a distance, look into the second screen (PC) from nearer distance (two feet away) and then you have your third screen (mobile) with you 24 x 7 and very close to you. How effectively you use these third and second screens is the way forward for any brand. "
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