TripAdvisor enters India; forges alliances with Travelguru, Yatra, Cleartrip
21 August, 2008
Online travel community TripAdvisor, which is owned by US-based online travel company Expedia, has launched its local Indian site, TripAdvisor.in. TripAdvisor has also forged alliances with leading Indian online travel agencies including Travelguru, Yatra and Cleartrip.
TripAdvisor India aims to offer localised features, reviews and recommendations, providing comprehensive travel information to Indian travellers. Recently, TripAdvisor entered into a content syndication partnership with Cleartrip.com, wherein Cleartrip will display TripAdvisor ratings and reviews for hotels in India and 140 countries.
Sharat Dhall, managing director, TripAdvisor India, has said, “We are focused on expanding our Indian community and building a platform that will empower Indian travellers to plan their perfect trip.” [Source: Travolution]
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I think the second and the third screen will play an important role in building brands and consumer loyalty going forward. You watch the first screen (TV) from a distance, look into the second screen (PC) from nearer distance (two feet away) and then you have your third screen (mobile) with you 24 x 7 and very close to you. How effectively you use these third and second screens is the way forward for any brand. "
TripAdvisor and the sites comprising the TripAdvisor Media Network are operating companies of Expedia, Inc. (NASDAQ: EXPE).
With this partnership, Expedia may be trying to evaluate all the Travel sites, before acquiring one of them.
Intersting to note TravelGuru is not in the list.
Whatever happened to the rumored TravelGuru-Expedia deal.
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